How to Increase Your Competitive Advantage by Leveraging Business Etiquette and Professionalism

The importance of business etiquette and professionalism has never been so evident in the business world than these times of economic turbulence.

Although some savvy business people have been smart enough to be leveraging the powers of business etiquette and professionalism and reaping its benefits, a majority of entrepreneurs, sadly, have been blindly pushing their businesses on clients and customers who over and over again come and go making it impossible for them to establish a well grounded business with a loyal customer base.

What these business owners and entrepreneurs fail to realize is that as individual human beings we are always resistant to force in any kind, shape or form especially when it comes to us having to part with our hard earned money.

Also, human beings will forever remain human beings, it does not matter how many stages of evolution we go through, how advanced technology gets or even how great your product or service may be, we shall always seek a sense of belonging, feel the need to be valued, respected and recognized before we trust anybody to enter a transaction with.

All the same, no matter how hard the world economy gets, human beings will do all within their means and power to meet their need in order to survive in this world.

However, this time, with more scrutiny, reflection, care and attention in order not to make costly decisions and purchases hence the need for business owners and entrepreneurs to leverage the power of business etiquette and professionalism more than ever before.

It is therefore very necessary now for the business owner and entrepreneur to think first of how to build an impeccable reputation and image because no matter what great systems or strategies you may have for your business, if you do not have a good reputation and image you will be losing out in the game of business.

Also, regardless of how great your product or service may be that you feel the need to share with the world, the first thought that must come to your mind as a business owner or entrepreneur is “quality relationships!”

This is because, human beings by nature would rather buy from somebody they know or has been strongly recommended to and that is even intense now with this economic situation.

Luckily, business etiquette and professionalism enables you to gain that competitive edge over your competition by helping you be the winner and preferred choice in your industry.

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Why New Hires Need Business Etiquette – And How They Can Get It

The transition between university life and a professional workplace isn’t always seamless. Adjusting to a major shift in workplace culture, protocol and dress takes time and effort. That said, with training, seminars and resources, recent graduates and new hires can be well equipped to jump right in to a professional environment -and your company can help them to do so.

Why Do New Hires Need Business Etiquette?

For those who have been working professionally for years, many aspects of professional life come as second nature. But for those just entering the workforce, certain protocol can be new territory. Notable examples:

Dining Etiquette

When dining for business, there are many more guidelines to follow that simply dining with family or friends, at home or in a restaurant.

Business dining often takes place in a more formal setting, which requires know-how of more extensive table settings and flatware as well as behaviour.

Additionally, the question of alcohol may come up, in which case it is not always obvious to a new hire that alcoholic drinks should only be ordered if the host encourages the order, and if so, no more than one alcoholic drink should be consumed in a business context.

Finally, keeping good conversation going throughout the meal is an art in and of itself. The savvy diner will not engage in controversial discussion, and will discuss business matters only when it seems appropriate to do so.

Interview Etiquette

Before a young person is even a “new hire,” they’ve got to get the job first! No matter how impressive a resume may be, poor interview etiquette may detract from a candidate’s chances of landing a job.

Punctuality is absolutely essential for a job interview – even if a candidate is only 5 minutes late, many employers will simply write off that opportunity. That said, a fine balance is necessary; in other words, getting to an interview too early can be awkward, especially in small companies. Arriving approximately 10 minutes in advance is a safe bet.

A handwritten thank-you note after an interview is indispensable. Coming prepared with other hard-copy materials is also helpful as well; for example, a copy of a resume and cover letter for each staff member conducting the interview, and a business card or reference letter if applicable.

Professional Dress

The expectation for professional dress and image, even in business casual settings, can be vastly different than on a university campus. It can help new hires immensely to have the dress code outlined right at the start of employment and to have an idea of the differences between business formal, business and business casual dress codes.

How Can New Hires Acquire Business Etiquette?

New hires can learn the basics of business etiquette and professional image right in your company.

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